IndieGameBusiness Sessions – Sept 2024
2024-09-18..2024-09-19
-- online --
as the organisers put it
Eventbrite - IndieGameBusiness presents IndieGameBusiness Sessions Sep 2024 - Powered by The Powell Group - Wednesday, September 18, 2024 - Find event and ticket information.
who it's for
indie studio founders, business development managers, marketing managers, publishers and scouts, community managers, game lawyers, playtest leads
topics
publisher term sheet elements; trademark search and registration; steam wishlist and visibility rounds; licensing royalty negotiation; market analysis with Google Trends; competition analysis Excel workflow; pitch deck for publishers; playtesting with limited resources; online community safety programs; PR strategies for indie sales; storefront sales and discounting tactics
| title | author | length |
|---|---|---|
| Understanding Your Video Game Publishing Agreement - Game Lawyer Q&A | Zachary Strebeck, Matthew Vernace, Alan Wilson | 01h 06m |
Covers what to negotiate: insist on defined milestones, a clear gold master and a minimum marketing commitment rather than vague “we will market” promises… | ||
| Understanding Your Game Market: Essential Insights for Success | Manon Salaché | 59m |
Step‑by‑step method shows a reproducible market analysis: a market overview (trend monitoring, performance, forecasts, competitive landscape), a focused… | ||
| Play To Win: Exploring The Legal Aspects Indie Studios Need To Succeed | Daphne Benford-Smith | 01h 00m |
Covers concrete legal steps for indie studios: run a professional trademark search before branding, expect USPTO filings to take 12–15 months, register… | ||
| Game On: Mastering Licensing in the Gaming Sphere | MICHELLE PEREZ | 59m |
Licensing boosts short‑term engagement and revenue with concrete benchmarks: industry data shows an 11% DAU lift in the first week, Dead by Daylight’s Resident… | ||
| How to Resonate with Your Audience and Get Remarkable Results | ANDREW PAPPAS | 01h 00m |
Argues that marketing works best when teams treat players like people and lead with empathetic intent, not just gamer segments; recommends concrete steps… | ||
| Premium Steam Game Biz Dev Evaluation – A Proper Execution | Jacek Głowacki | 58m |
A bundled Excel workflow produces competition analysis, P&L, competition revenue estimates and KPI targets so studios can compute break‑even copies and… | ||
| Game Evaluation and Scouting: Connecting Gamers with Business Strategies | Seongbin Yim | 01h 01m |
A concrete playbook: a reusable pitch deck template (on LinkedIn) plus email checklist asks for genre, short gameplay summary, platforms, engine, budget ask… | ||
| Safe Spaces: Factors to consider in online safety for communities and teams | Sky Tunley-Stainton, Neil Long | 01h 01m |
PTW and Safe In Our World build a two‑part online safety program: a two-week modular course covering explicit content, radicalization, self‑harm and minor… | ||
| Demystifying Storefront Sales: Where Publishing & Marketing Unite | Raven Law | 01h 02m |
Focus: Steam-first tactics with consoles as secondary. Claims and tools: wishlists notify at >20% so raise launch 10%→20% to hit captive buyers; use visibility… | ||
| Pitch Perfect: Winning Over Publishers | Patty Toledo | 58m |
The advice is concrete: start with market research and product analysis, build a heat list of publishers that actually fit the game, and tailor a visual deck… | ||
| From Startup to Beloved: Building Your Studios Reputation | Nightdive Studios | 01h 03m |
Nightdive grows from three to forty employees by turning nostalgia into business: a $1.35M Kickstarter funds a System Shock remake that shifts from Unity to… | ||
| From Dream to Demo: The ABC's for Your Indie Studio | Chris Hood | 01h 00m |
Argues that success depends on measurable choices not inspiration: start with the player (surveys, Reddit, LinkedIn), use outside‑in market research, and pick… | ||
| Strategies and Tools in Playtesting with Limited Resources | Pejman Mirza-Babaei | 01h 13m |
Ten practical lessons for tight-budget playtesting, grounded in work on 35+ shipped titles: use simple webcams, controller logs, optional… | ||
| Unlocking Success: The Crucial Role of PR in Indie Game Sales | DAVIDE MISANI | 01h 02m |
Argues PR drives visibility while marketing drives sales, and gives concrete tactics: build a targeted media list in Excel using Google News and LinkedIn, tier… | ||
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