Why Your Budget is Your BFF
summary
Advocates treating a budget as a decision tool: include 18 months runway for company survival and reserve enough to cover team wages and payouts for three months after launch so staff aren’t unpaid while platform payments clear. Budget a post-launch marketing pocket, lawyer fees, QA and standby server or contractor support, and hire a community manager about three months before launch. Forecast using comparable titles (Gamalytics), model worst/medium/best cases, account for ~30% platform fees, and show publishers the upside while keeping realistic internal numbers.
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chapters (17)
- 0:00Budgeting as your BFF
- 1:07Speaker’s games industry journey
- 4:40Why budgeting matters
- 6:50Budgeting as creative tool
- 8:58Avoid final sprint burnout
- 12:07Post-launch marketing budget
- 14:37Launch party budget
- 17:47Planning for growth
- 19:15Budgeting game scope
- 21:23Legal and financial safety funds
- 23:51Budgeted hires for weaknesses
- 25:14Community management budget
- 29:09Pitching budgets
- 31:1518-month financial runway
- 34:51Forecasting sales and profits
- 41:32Building budget spreadsheet
- 46:47Final thoughts and Q&A