Indie Survival Guide: Mastering Business Development on a Budget
summary
Market reality: Steam shows ~19,000 new games in 2023 (~52/day) and over 60/day in 2024, most indies sell <500 copies in year one, and Google Play launched ~400,000 games in 2022. Low-budget BD tactics that work: use Steam Spy, SteamDB, Ouija Insight, Google Trends and Sensor Tower for market estimates; leverage game jams (Celeste), Early Access (Supergiant) or Twitch dev streams (Do Rantic) to build audiences; follow up persistently (industry rule: ~80% of deals need five follow-ups). Practical execution: 30-minute weekly BD plan and three-month BD sprint.
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