How to Target the Market - Passpartout 2 Case Study

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Passpartout sells about 1M copies sold across platforms (PC ~650k, mobile ~400k); Passpartout 2 launches PC April, Switch Nov, prices $20.99, currently ~80k sales and ~800 overwhelmingly positive Steam reviews, localized into 18 languages. Marketing mixes influencer plays (Jazza drove a 6.7M‑view spike), Wholesome Direct and Steam Next Fest exposure, museum and school exhibits, a Wacom One bundle and a 1,500 VTuber models integration via Unity SDK. Key lessons: start marketing early, test regions, and use local partners for tricky markets.

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" chapters (28)

1. 0:00Welcome
2. 1:10Passpartout case study
3. 4:03Framebait Games and Passpartout
4. 7:35Passpartout 1 sales
5. 9:48Passpartout 2 sales
6. 13:27Target audience for Passpartout 2
7. 15:38Two-year audience search
8. 16:23Game-embedded marketing
9. 18:33Jazza streamer collab
10. 20:49VTubers and custom characters
11. 22:35Wholesome Games partnership
12. 24:24Wacom tablet collab
13. 25:47POSCA marker brand collab
14. 27:13Museum partnerships
15. 28:40Conferences and game shows
16. 29:41Social media strategies
17. 31:04Local partners for distribution
18. 33:14Key takeaways
19. 39:24Q&A
20. 40:31Marketing and community
21. 42:20ROI from events
22. 44:10Discord metrics
23. 45:51Passpartout success
24. 47:56Indie markets in Europe/Asia
25. 49:26Global indie marketing
26. 51:57Indie marketing mistakes
27. 53:02US vs Asia distribution
28. 55:55Advice for indie devs