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Our Analytical Data Journey – from Paper to Petabytes

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Target moves from paper to petabytes by building an analytical data platform with Atomic/core histories and APIs, a pipeline framework called Kelsa (Spark/Scala) and a layered parallel processing engine plus a data‑quality and history‑statement framework. Outcomes include a 90% drop in redundant data sets, 55% fewer joins and a 75% faster history correction (from ~1.5–2 weeks to ~36–40 hours). Operational changes add a data SRE team and XD4 reconciliation tooling; the platform largely succeeds while prompting a shift toward centralized platform governance.

AI-written summary · about

  1. 0:00Introduction to journey
  2. 1:03Symptoms of data problems
  3. 3:29Solution and architecture
  4. 5:59Pipeline development framework
  5. 8:09Skill transition challenges
  6. 10:17Navigating journey bumps
  7. 13:50Engineering operations shift
  8. 14:54Outcomes and benefits
  9. 15:57Evaluating success
  10. 17:01Future evolution
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