Writing For Nerds - Blogging For Fun and (Not Much) Profit
summary
Argues writing is a learnable craft with programming parallels and a repeatable process: pick a Persona, choose format and aim for about 1500 words for a feature, draft in Apple Pages then move to Google Docs and export with docs to markdown. Recommends patterns like the Pyramid of news and focus/nut-graph structure, tight leads and short paragraphs, narrow-deep scope, modest SEO, and negotiating pay or illustration help; cites tools (Dreamweaver, markdown editors) and books (On Writing Well, The Art of SEO) and gives reach examples: blog posts 5k–30k readers, talks ~300–500.
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chapters (7)
- 0:00Intro
- 5:14Why write?
- 7:36Parallels between writing & programming
- 9:34Process
- 20:58Patterns & structures
- 34:30Writing well
- 43:21Outro
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