on the appetite for innovation
summary
EMA is the fastest growing region for F5 over the last four to five years, showing a clear appetite for innovation with strong interest in cyber security and a wave of AI factories being built faster than Europe. Government and finance drive most projects, F5 opens a multicloud platform in Dubai and plans investments in Egypt and Saudi. Enterprises prototype costly AI use cases while API traffic represents the majority of internet traffic, prompting acquisitions to complete an API security portfolio.
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