Endineering
summary
Argues product design must include a plan for endings and gives concrete tools: a catalog of 8 ending types, checklists for sunsetting and tokenization strategies, and training methods used to create ~1,000 practitioners. Cites surprising budget spread for retirements 4–8% vs 12–22% with AI, examples of enterprise blindness (Adobe, Microsoft feature bloat), legal hooks like Consumer Rights Act and Cyber Resilience Act, and one simple test question: How does this end?
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chapters (13)
- 0:00Introduction
- 1:48The concept of Endineering explained
- 3:12Endless accumulation problems
- 6:08Consumer life cycle endings
- 7:31Eight consumer endings
- 8:52AI exhaustion and credit out
- 10:40Broken withdrawal challenges
- 12:24Lingering digital waste
- 13:48AI competition and careers
- 15:33Proximity and regulation
- 17:20Legislation for endings
- 18:48Endings as strategy
- 19:09Final challenge and Q&A
