Think Locally, Build Globally - How Drupal is powering headless omni-channel web platforms
summary
A practical recipe for a global headless omni‑channel platform using Drupal as the central CMS and layout tool, React/Next.js for front ends, Storybook for components, and APIs to tie in PIM/CRM/DAM. Implemented as a Drupal multi‑site with Drupal layout Builder blocks exposed via JSON API, server‑side rendering and caching, it powers 100+ brand sites for a pharma example, cuts maintenance and dev time, and speeds time to market while reusing components and integrations.
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chapters (13)
- 0:00Introduction
- 1:10Agenda and buzzwords breakdown
- 2:57What is headless omnichannel
- 7:49Components of web platforms
- 9:58When to use omnichannel
- 12:30When not to use omnichannel
- 14:18Where this approach works
- 20:18Why build this system
- 28:28How to start building
- 33:30Governance model
- 37:20Third-party integrations
- 38:43Helpful resources
- 39:07Q&A session
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