8 Unbelievable Things You Never Knew About Tracking
summary
Covers concrete claims and tools: Taboola appears on nearly 5% of popular sites and loads dozens of scripts per page; Acxiom sells up to 3,000 attributes and Oracle lists 30,000 across two billion profiles; a study finds 99.98% of Americans re-identifiable from 15 attributes; Better Blocker and Site.js are presented as real projects that block trackers and self‑host sites; examples include Cambridge Analytica, AggregateIQ and lawsuits over tracked sex toys. Taboola on nearly 5% of popular sites Oracle provides 30,000 attributes 99.98% re-identified with 15 attributes
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chapters (22)
- 0:00Intro
- 0:41Will surprise women
- 3:24Unidentifiable data
- 5:05Data segments
- 7:11Standard health segments
- 9:37The Great Hack
- 11:43Fingerprinting
- 12:25Phone number
- 13:17Thirdparty cookies
- 13:46Dont use Gmail
- 14:46Other places can be tracked
- 15:51Privacy is twisted
- 18:15Terms and conditions
- 19:30Informed consent
- 21:29Not giving consent
- 23:40Technology cant fix everything
- 25:59Our colonial history
- 27:25Building ethical technology
- 28:56We should not be colonial
- 29:51Privacy washing
- 31:46Selfhosting
- 35:12SiteJS
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