Got a technical idea? How to build a company from there
summary
Gets Ericsson to release Erlang as open source, picks one of 41 ideas and starts Bluetail in 1999 to build server clustering, reaches customer traction slowly and sells to Nortel in 2000 while being six weeks from bankruptcy. Advocates the Porter five forces and Business Model Canvas, lean startup customer interviews, SPIN selling, and having 5–10 active leads, a product champion, two–three founders, and subscription revenue for open source businesses to de-risk market, team and technical risk.
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chapters (13)
- 0:00Start
- 5:44Lean Startup
- 8:23How To Start a Startup
- 9:10The Business Model Canvas
- 9:57How To Sell
- 15:08Do You Have any Tips on How To Acquire an Initial Set of Customers
- 15:57Selling Process
- 16:38Product Champion
- 17:08How Do You Surround Yourself with the Right People
- 20:01What's Your Method Approach To Evaluate a Startup Idea When It's Still Just a Concept
- 23:17What's the Most Common Pitfalls You See in the Early Startups How Can People Avoid Falling into Them
- 24:06Three Risks Main Risks When Starting in Startup
- 25:37How Long Do You Think You Should Cling to an Idea before Giving Up
