Fashion Is Booming In South-East Asia
summary
Southeast Asia’s fashion market measures at about $100 billion by 2020 and demands country-by-country localization: centralized warehousing in Malaysia, marketplace cross-listing, and partnerships with local retailers to reach remote islands. Technology—AI, computer vision and personalization—is in active use to tag colors and cuts and to recommend products; a sizing analysis shows 25% of XL searches mis-sized, prompting an added XXL SKU. Trends: rising middle class, shift toward premium and menswear, plus solvable pain points in sizing, supply chain and regulation.
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chapters (6)
- 0:00Start
- 6:08Role of Ai in Modern Fashion
- 6:51Data Centricity
- 9:56Premium Brands
- 27:58Is There any Very Unique Challenges You Faced in Operating in the Business in some Fashion Business in Southeast Asia
- 29:19Advice to International Brands
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