Communicating Inconvenient Truths
summary
Concrete claims and tactics: nature’s free pollination services are valued at 250–600 billion euros, one jar of honey would cost €300,000 per jar if bees earned minimum wage, and media cover biodiversity just 0.2% vs 1.8% media minutes for climate. Policy wins include the EU Nature Restoration Law passing by a single decisive vote and negotiated 50% pesticide toxicity reduction targets; practical outreach uses emotional images, faith and hunting groups, and quiet scientist-to-minister interventions that reduced pesticide use in Indonesia.
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chapters (13)
- 0:00Communicating inconvenient truths
- 1:55Science to species protection
- 3:42Shared values in communication
- 5:56Research vs behavior change
- 7:21Finding common ground
- 9:36Rural communities through shared experiences
- 11:24Faith-based conservation
- 13:15Science in policy negotiations
- 15:05Emotional and sensory communication
- 17:16Cost of inaction
- 19:45Preserving prosperity through change
- 20:31Nature Restoration Law breakthroughs
- 22:15Practical tips
