Tear down these walls! REWE digital and the Power of Omnichannel
summary
REWE Digital describes building an omnichannel retail platform over 3.5 years that serves 38% of the population, employs 600 people, and uses a multi‑cloud, microservices architecture. The system includes machine learning that converts recipe text into a populated shopping cart, mobile‑first apps, six fulfillment warehouses and store Wi‑Fi; rollout is limited by broadband availability—about 10% of stores lack connections and many require a 50 Mbps baseline for in‑store services.
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chapters (11)
- 0:00Introduction
- 1:10Retail digitalization
- 3:38Agile teams restart
- 5:24Customer reach and delivery
- 6:47Mobile first experience
- 8:12Cloud AI shopping
- 10:04Microservices modularization
- 11:27Omnichannel WLAN
- 13:56Convenience 5G
- 15:40Partner collaborations
- 17:26Q&A
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