How to Optimise Your Content for AI Models - Get Found, Be Visible
summary
Claims concrete tactics that increase LLM citations: 58% drop in clicks on Google where AI overviews appear, 23x conversion for users who click through, and tests showing up to 100% more citations from adding markdown pages. Demonstrated tools and workflows include Peak AI, AirOps, NAN, Claude, veed.io and G2 reviews; results cited: 54% uplift in share of voice, 32% better citation position from TLDRs, 25% more citations from tables, and recency (updated within 30 days) as the single biggest predictor.
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chapters (16)
- 0:00Introduction
- 2:48Why GEO matters now
- 7:23HubSpot’s traffic collapse
- 10:14From clicks to AI recs
- 12:41Create for conversations
- 14:08SEO vs GEO explained
- 16:59Top three GEO tactics
- 18:25GEO is seven jobs
- 21:33Third-party sources drive AI mentions
- 24:47Local citations and UGC impact
- 27:55Offsite presence importance
- 30:27Content types for AI citations
- 33:56Building comparison pages
- 36:02TLDR summaries for AI
- 38:51Freshness predicts AI visibility
- 42:04Optimizing for AI workflows
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