Health Ecosystem: The Digital Health Journey of Private Health Insurance Customers
summary
The talk outlines how a private health insurer (PKV) can build a digital health ecosystem, using AXA’s current experiences as an example. It addresses electronic patient records, health apps, and doctor–patient communication; discusses lessons from the COVID crisis; and examines opportunities, challenges, partner approaches, next steps for digital, connected care, and how to ensure data sovereignty in medical platforms.
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chapters (12)
- 0:00Health ecosystem intro
- 1:04Digitalization for better care
- 2:51Automation and human touch
- 4:15Early symptom checks
- 5:41Digital doctor appointments
- 6:43Portal choice and quality
- 7:46Portal partnerships
- 8:50360° customer data view
- 10:13Decentralized data storage
- 11:15Active data partnerships
- 12:19PKV health program experiences
- 13:26Collaborative care