What Problem Are You Trying to Solve?
summary
Stop confusing vague goals with actionable fixes: pick a measurable target, not “make it faster.” The talk insists on concrete claims like reduce login service time from 100 milliseconds to 10 milliseconds, prefers process or a checklist over a Rube Goldberg engineering workaround, and warns that throwing money or migrating frameworks rarely proves the root cause. Introduce code only when it delivers customer value — introduce code only if it solves a customer problem.
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chapters (10)
- 0:00Intro
- 0:32OBJECTIVES AND KEY RESULTS
- 1:32YOUR CAR DOESN'T START - WHY?
- 1:47THERE ARE MANY SOLUTIONS
- 2:17GOLDBERG-ESQUE SOLUTIONS
- 2:32LET IT BE AN EASY FIX
- 3:02BUSINESS PROBLEMS
- 3:32MAKE OUR SERVICE FASTER
- 4:02LOOK DEEPER TO THE ROOT PROBLEM
- 4:47LAST POINTS
