Mastering Your Company's Brand Image
summary
Slides list five concrete actions to shape customer perception: publish brand values, craft a memorable unique selling proposition (example given: developers who answer the phone backed by a four‑line phone system), enforce consistent content and visuals (same photographer for headshots, matching colors/icons), and coach employees to represent the brand in public. Cited claims: 90% of businesses fail within 10 years; examples include Apple’s emotional branding and Domino’s failed “30 minutes or it’s free” USP. These are tactical, not just theory.
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chapters (35)
- 0:00Intro
- 1:04Why Branding
- 1:59What is a Brand
- 2:56Logo
- 3:19Color Scheme
- 3:54Brand vs Product
- 5:45What use a brand
- 6:28Walmart
- 7:43Why people buy Apple
- 9:26Apples Brand
- 10:00Your Brand
- 10:17How People Feel About Your Business
- 11:36How People Talk About Your Business
- 12:05The Marie Kondo Show
- 12:15A Joyful Brand
- 12:44Your Customers
- 13:17Play Your Cards
- 13:42Turn Your Customers Into Brand Advocates
- 13:54Take Control Of Your Brand
- 14:15Consistency
- 14:55Values
- 15:48Brand Values
- 17:36Unique Selling Proposition
- 19:07What Makes You Different
- 20:13Create Consistent Content
- 22:41Green and Blue
- 24:01Inconsistencies
- 25:10Representing Your Brand
- 25:44How Do You Do This
- 26:41People Know Who You Are
- 26:56Be Consistent
- 27:44Marketing Your Brand
- 28:26Where Are You
- 29:48Do You Work With People Outside of Mississippi
- 31:28Do You Manage Your Values
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