Designing and Delivering Experiences using Machine Learning and AI
summary
Adobe describes a SaaS platform called the Experience Cloud that collects high‑dimensional, real‑time customer signals (web, app, ads, call centers), stores data for the brand, and runs propensity models and real-time bidding inside a demand‑side platform. Components named include Analytics, Audience Manager, campaign delivery, and integrations to supply‑side platforms/CDNs. The system predicts likelihood to convert, chooses bids and creative per impression, and optimizes cross‑channel journeys and media spend; it’s deployed for top brands and used to power their emails, sites, and ad buys.
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chapters (8)
- 0:00Introduction
- 0:35Adobe Experience Cloud
- 1:56Why Experience Cloud
- 4:47DataDriven Experiences
- 8:24Experience Intelligence
- 10:40CNN Experience
- 11:15SupplySide Platform
- 14:05DemandSide Platform
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