Why You Need to Think and Act Like an Editor
summary
Argues that projects must run like small media orgs with an editorial calendar, voice guide and analytics, teaching the concrete checklist 5 W's + how (who what when where why how), practical shortcuts like producing three posts per event and mining Twitter/TweetDeck, Hacker News and LinkedIn, and editing tools like Grammarly and buddy edit. Gives the Theranos example to show “how” matters, explains event workflows (13 microconfs, 5‑day recaps for thousands), and shows this approach increases visibility and adoption.
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chapters (10)
- 0:00Start
- 0:09Why Should You Think like an Editor
- 6:12The Theranos Scandal
- 7:44The Difference between News and a Story
- 10:04How Do You Figure Out What To Turn Around Quickly
- 16:29Formatting
- 24:53How How Do You Get To Be an Influencer
- 28:29Value in Linkedin
- 28:43Openstack Foundation
- 37:43The Buddy Edit Is Your Friend
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