The Upside of Being Unreasonable
summary
Argues that the old devrel playbook is dead and shows how a slow hunch becomes a business: requests $500,000 from leadership, quits a tech executive role end of 2022, and self-funds a prototype that becomes Code TV developer reality show with partner Data Stacks. First episode premieres June 2024, now on season 2 with an in-studio custom set in Portland and eleven episodes produced. The experiment outperforms expectations and attracts more partners.
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chapters (15)
- 0:00Introduction and mic trouble
- 1:05Asking for half a million dollars
- 3:37Why being reasonable isn't always best
- 6:30The power of slow hunches
- 7:55Old dev relations playbook dead
- 10:01Sometimes unreasonable is reasonable
- 11:27Quitting my job to start Code TV
- 13:34Managing risk and regret
- 16:25Do you even know how to do this?
- 17:49The adjacent possible concept
- 19:15What if you suck at this?
- 21:39Taste outruns talent
- 23:03First in-person developer TV show
- 24:50Making hard things enjoyable
- 28:43Call to action and summary
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