The AST CASTcast: Episode 5: Creative Ways to Make the Case to Attend CAST - Part 2
summary
Explains how an individual contributor builds a business case by Googling templates, drafting options and passing them to a team lead, listing 2–3 sessions tied to current team needs, and promising deliverables like lean‑coffee debriefs, short reports and cross‑team meetings. Offers tiered options (conference+retreat+hotel vs cheaper hotel or travel, even self‑funded with reimbursement), cites early‑bird deadline June 1, test‑retreat $90, typical savings $200–$400, and an office context of ~30 people with a four‑person test team and ten developers.
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chapters (10)
- 0:00Welcome to CASTcast
- 0:31Introducing guest and theme
- 1:59Challenges of making a case
- 3:05Writing business case
- 4:51Bringing back value
- 6:59Costs and proposals
- 8:01Early bird rates
- 9:26Proposal tiers and budgeting
- 11:52Negotiating support
- 12:56Investing in growth
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