Which Businesses Are Buying BTC & Why: Tales From +100 Onboardings
summary
Data from 100+ onboardings shows unexpected adopters—carpenters, electricians, dentists and real estate firms—putting 1–10% of idle treasury cash into Bitcoin to hedge inflation and strengthen balance sheets. Examples: a gold broker buys €100k monthly, a real estate firm allocates €10–50k per building reserve, a dentist buys €200k and uses self-custodial multisig. Onboarding claims: 24–48 hour setup, personalized support, Bitcoin-only custody, and an estimated European SME pool holding ~€3 trillion in fiat reserves.
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chapters (9)
- 0:00Bitcoin adoption in business
- 1:46Businesses buy Bitcoin as treasury
- 6:50Bitcoin as sound money
- 13:33Industries adopting Bitcoin treasuries
- 16:49Business Bitcoin adoption cases
- 21:45Self-service Bitcoin onboarding
- 23:52Q&A on self-custody
- 28:07Advantages over OTC services
- 30:56Closing remarks
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