Lights, Camera, AI: Matt Hookings Unveils the Future of Film Production
summary
Independent Malta production claims four films since 2019 and a recent return of Russell Crowe after 22 years, and uses generative tools to build an action‑adventure described as Indiana Jones meets The Mummy. Early pre‑development creates set designs, props, costumes, makeup and storyboards through AI, then hires humans to execute. AI cuts ideation time, helps a boutique company scale faster; filming benefits from Malta’s 40% cash rebate and occasional crypto experiments for financing.
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