Gaming guilds as growth engines: Community building lessons from the Philippines
summary
Starts in 2020–21 with Axie Infinity scholarships that onboarded thousands; by 2025 YGG Pilipinas counts nearly a million followers and shifts from pure play‑to‑earn toward education, content creation, community moderation and job placement. Onboarding becomes smoother with guided marshals (Stellar, Sentinels, Templars, game agents) and retention‑first KPIs, not clicks. Rewards move to soulbound/proof‑of‑play models; free Metaversity crash courses pay ~$10 on completion and feed into the Metaversity and ARK program pathways.
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chapters (14)
- 0:00Gaming guilds and growth
- 1:10Web3 journey in YG Filipinas
- 5:24YG evolution: play-to-earn to opportunities
- 8:57Web3 gaming misconceptions
- 10:42Onboarding changes 2020-2025
- 12:53Preventing passive earners
- 17:10Guilds vs corporate communities
- 22:30Token incentives vs community
- 28:31Retention strategies
- 30:21Marshals and growth
- 32:27Guilds vs traditional communities
- 33:10Filipino Worker Caravan outreach
- 36:00Future of gaming guilds
- 39:56Advice for guilds in 2025
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