One-on-One with Sandrine Deveaux
summary
Argues that enterprise adoption is the real problem: teams rely on Copilot or ChatGPT but lack role-specific training and a measurable framework, so usage is haphazard and token spend balloons. Predicts a persistent split between digital-native and legacy brands unless top-down mindset change happens. Describes a working pattern: build a digital wardrobe recommender and lightweight in-store tooling that hands sales associates personalized prompts to close the loop.
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