One-on-One with Ksenia Barton
summary
Claims that consumer behavior is shifting: the marketing funnel collapses into a non‑linear journey as people ask questions and delegate to agents. Users discover brands via LLMs like Chpt Gemini CL then come to TikTok for human validation and creator proof, not blind recommendations. TikTok layers automation into brand workflows to scale creative distribution, letting algorithms find sometimes surprising audiences while humans generate culturally relevant content.
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