One-on-One with Dan Aldis
summary
Currys is consolidating customer data into a golden customer core and deploying AI across roles: thousands of staff get access to an enterprise Claude instance, marketing uses Writer AI, and stores run action AI prototypes that give managers step‑by‑step actions. Prototypes replace decks, teams demo how they built prompts and context, and early rollouts report measurable incremental in‑store sales and faster product iteration; work focuses now on scaling, governance, and embedding proven models into production.
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