Ready to be successful as an Agile Product Manager?
summary
Large organizations have talent and money but still ship flops: Fiat 500 US sales hit ~2,500 vs a 50,000 target, Microsoft Kin cost $1.2B and lasted 48 days, and a $170M movie earns ~$17M. Success comes from explicit tools and numbers: use a Business Model Canvas to validate cost versus revenue, build a minimum viable product and run A/B or multivariate tests (Guardian sports pilot), and publish a collaborative roadmapping view so teams align on priorities and measurable outcomes.
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chapters (26)
- 0:00Intro
- 2:00Failed Products
- 5:15Demand for Product People
- 5:45Who is a Product Manager
- 7:20Pragmatic Marketing Framework
- 10:15God of Destruction
- 12:05Customer
- 14:25Agile Wall
- 15:53Product Management
- 17:59Resetting Expectations
- 19:35Challenges
- 21:23Symptoms
- 23:13Organizational Culture
- 25:07Team Orientation
- 26:29Aggressiveness
- 27:36Decision Overriding
- 29:30Limited or No Influence on Technology
- 32:15Time Constraint
- 34:15Business Model Canvas
- 37:03Business Model Validation
- 38:57Delayed Launch Dates
- 41:17Organizational Issues
- 42:47Culture
- 46:25Think differently
- 51:02Think the people who matter
- 58:17Negotiate your response
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