Powering Real-time Decisions With a Reduced Footprint
summary
Criteo replaces memcached + Couchbase with Aerospike on NVMe, migrating over three years and keeping developer APIs stable. Platform serves ~18M external HTTP req/s, 120k ads/s and sustains ~290M QPS to key-value storage with P99 <5ms for recommendation engines. Deployment runs on Kubernetes with a custom operator, yields memcached-like speed on persistent flash, cuts server count and hardware CO2 (≈30% of data‑center emissions), and aligns cost savings with lower emissions.
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chapters (10)
- 0:00Real-time ad tech intro
- 2:07Ad tech technical overview
- 5:15Criteo infrastructure scale
- 7:45Sustainability impact
- 10:13Migration to Aerospike
- 13:20Why Aerospike fits needs
- 15:48Aerospike advantages
- 17:58Hardware footprint gains
- 20:462030 sustainability goals
- 23:00Q&A on ROI and cloud
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