AEM Shorts: Content Reuse and Omnichannel Delivery with AEM
summary
Loblaw runs a discovery process up front that maps digital content flows into AEM and then implements a headless delivery pattern that authors once, publishes many, separating binary assets from structured text to enable reuse. The approach targets websites, mobile apps, digital signage and flyers, reduces marketing cost by avoiding duplicate work, and relies on AEM reuse features and API-driven delivery so the same content parcels appear across channels without custom copies.
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