Smashing Conference Freiburg 2018
Home, sweet home! The 7th SmashingConf Freiburg — in our lovely hometown in Germany — will be taking place in the Historic Merchants’ Hall on September 10-11.
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🎤 Books, Walking, and the Ethics of Scale
- 📹 1 video
- 👤 Craig Mod
Systems and products that have the most influence on the world today tend to have the least presence. What tools can we use to make their intangibility and intensely unhuman scale more human and tangible? We’ll look at book design, how designers of the 20th century have tackled this problem, and how meditative practices such as vipasanna and walking are usef… -
🎤 The Small Things That Add Up: How to Find What Design Factors Influence Conversion Rates
- 📹 1 video
- 👤 Tammy Everts
How do you know what consumers expect from your site? Every shopper is different and every shopping visit is different. Industry stats tell only part of the story. You need to crack the hood and analyze your own real user data.Tammy will outline how and why to gather real user data, extract action-oriented insights, create a better shopper experience, and im… -
🎤 Building Resilient Frontend Systems
- 📹 1 video
- 👤 Ian Feather
Ian will explain the principles behind our approach as well as detailing some of the solutions we have put in place: covering areas of automation, instrumentation and continuous testing in production. Come and learn 19 ways BuzzFeed designs their frontend to be resilient to failure! -
🎤 Designing for Global Audiences
- 📹 1 video
- 👤 Chui Chui Tan
Whether or not the product you’re creating is currently only being sold in one country, it’s always crucial to design and build it with global audiences in mind.Many businesses are convinced that designing for other markets means copying their successful business model in the home country. They believe that localisation is about translation. They design thei… -
🎤 I Thought we Were Building World Peace - Using Tech Ethics to Build Better Futures
- 📹 1 video
- 👤 Morten R.-Hendriksen
Every decision we make is one made on behalf of your user. How do we know the decisions we make are the right ones? It is time we initiate a conversation: About where we are and where we want to go, about how we define and measure goodness and rightness in the digital realm, about responsibility, about decisions and consequences, about building something big… -
🎤 Hack to the Future
- 📹 1 video
- 👤 Seb Lee-Delisle
Seb loves to strip down classic machines from the 80s, and give them an extreme make-over with cutting edge technology. You may have seen the hacked Nintendo light gun with laser, lights and a built-in smoke machine that became a viral sensation on the internet in 2016.This insight into technology from a simpler age gives us a new found appreciation and unde… -
🎤 The Future of Travel: How Mixed Method Research Helped Shape Airbnb Experiences
- 👤 Hannah Pileggi
Hannah will show us a case study of how she utilised user research to improve business and design decisions on a brand new product – Airbnb Trips. -
🎤 Designing for Kids is not a Game
- 📹 1 video
- 👤 Trine Falbe
The children of today are growing up in a different paradigm than their parents, who might even remember what the world was like before the Internet!This impacts the way they perceive and interact with the world around them, especially with digital products.In this talk, Trine will explain how kids develop and learn, and how to design digital products that h… -
🎤 Taking Back Control Over Third-party Content
- 📹 1 video
- 👤 Yoav Weiss
Yoav Weiss explores mitigation tactics as well as a long-term plan to restore sanity to the ecosystem, arguing that we need mechanisms that put developers back in the driver’s seat as well as smarter ad blockers so that responsible third parties can remain a source of income. -
🎤 A Word to the Wise: Writing Product Copy to Transform Your User Experience
- 📹 1 video
- 👤 Andrea Drugay
In this talk, Andrea will be sharing top tips and best practices for making sure your product copy is clear, concise, and consistent. You’ll learn to avoid misleading or confusing wording, write error messages that don’t frustrate your users, and even create delight where and when possible. She'll also share tips on process, organization, and flow, so your d… -
🎤 Design in the Era of the Algorithm
- 👤 Josh Clark
The design and presentation of data is just as important as the underlying algorithm, and designers have an urgent role to play in crafting the emerging generation of AI interfaces.Designer Josh Clark explores a rich trove of examples—at once entertaining and sobering—to unearth design principles for creating responsible machine-learning applications.Learn t…