AI in an Airline and Its Impact on Passenger Wellbeing
summary
Carolina Rayo describes using information architecture at LATAM Airlines across small and large projects to improve passenger experience. She discusses practical applications of IA methods and processes within an airline context and how those projects affect passenger well-being.
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chapters (6)
- 0:00Introduction
- 3:37Industry challenges
- 8:12Passenger emotional journey
- 10:17Boarding pass redesign
- 17:19Ancillary marketplace
- 21:55Summary
