Media Interview
summary
Walmart is building text and voice conversational commerce tied into web and mobile so customers can buy from e-commerce, Marketplace, and Supercenter inventory; the team focuses on U.S. busy families with a persona centered on “her” and measures time saved, conversion and promoter score through interviews and pilots. The roadmap targets millions of families texting or talking to Walmart within two years, treats proactive text (99% respond within three minutes) as a careful growth lever.
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