Insiya Jafferjee, Co-founder & CEO at Shellworks | Slush 2025
summary
Company makes Vivr, a fermentation‑derived plastic alternative made by fermenting soil microbes, melted into spaghetti, pelletized and run on standard plastic machinery to produce bottles, jars and caps. Material is home‑compostable in soil like a banana peel, contains no petrochemicals or PFAS, and ships at scale — 110 tons, 4 million units in five years. Pricing reaches parity with paper/glass/aluminum at ~5 million-unit runs. A fire destroys a pilot line but production resumes: 5,000 parts hand‑cleaned and delivered four weeks later, proving manufacturability and resilience.
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