Chris Sidlauskas Co-founder & CEO, Sintra | Slush 2025
summary
Sintra builds a suite of 12 AI assistants that share a single context layer and can take actions for small businesses — social calendars, posting, lead generation, websites and inbox replies — packaged as personable characters. Launched May 15 from an MVP, the product reaches $10M ARR in eight months, scaling the team from ~12 to ~45. Customer visits reveal SMBs care only about getting more clients, more revenue or saving time, which drives a focus on task automation and reusable business context.
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