~/talk

How is data and AI transforming the fan experience in sports?

on YouTube 07m
Talkat SiGMA Central Europe 2025 · 2025-11-04..11-06· [machine-learning, data-visualization]

speaker

name:Stefan Laven
links:none on file

resources

video:https://youtu.be/_Zx8r_4Q7CQ
slides:none on file

summary

Claims clubs move from aggregated segments to a single supporter view that links purchases, stadium visits and app behaviour; biggest bottleneck is data connection not collection; AI already surfaces novel insights and within 12 months will deploy autonomous marketing agents that scan calendars, fixtures and news to push daily proactive actions; expected outcomes are smarter ticketing, targeted merch offers and measurable uplift in sponsorship revenue rather than vague personalization promises.

AI-written summary · about

chapters (5)

  1. 0:00Introduction
  2. 0:25Data transformation
  3. 1:30Common challenges
  4. 3:10AI insights
  5. 4:20Reshaping fan experience

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