Top 5 Lessons from 100 Customers – and What They Reveal About TCO
summary
Analysis of 100 Shopware customers surfaces five concrete drivers of TCO: poor integrations, rebuilding code, manual work, complex workflows, and weak UX. Examples and outcomes include seamless API connectivity (Virgin Active centralizes subscription systems), Rule Builder and Flow Builder automation that cuts repetitive work and delivers an example 80% drop in accounting workload, a composable headless stack enabling 35 instances across 28 countries and 200,000+ products, B2B portals that replace costly bespoke workflows and lift sales.
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chapters (8)
- 0:00Introduction and welcome
- 0:23Understanding real TCO beyond fees
- 2:48Lesson 5: Simplify workflows without losing personalization
- 5:14Lesson 4: Seamless API connectivity matters
- 6:36Lesson 3: Avoid constant code rebuilding
- 8:22Lesson 2: Automate repetitive tasks
- 9:44Lesson 1: Customer-centric design lowers TCO
- 11:49Key takeaways and summary
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