Product News – All the Latest from Shopware
summary
Shopware outlines concrete ways to reduce replatforming: a cloud matrix from self‑hosted to ZAS and a PaaS pilot (Go‑to‑market early 2026), a services update independently model (6.7.1+) to push features without major upgrades, built‑in tools like copilot and an image editor in the media manager, B2B building blocks (organization units, custom catalogs, budgets in development), analytics as a service, and performance wins — up to 40% faster API and 200x listing performance in recent releases.
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chapters (11)
- 0:00Introduction and product vision
- 3:55Customer promises and strategy
- 6:45Infrastructure and hosting options
- 9:57Developer onboarding and tools
- 13:29Operational efficiency and analytics
- 16:40B2B features and components
- 21:36AI tools and automation
- 24:25Maintenance and update strategy
- 27:20Performance and 6.7 release
- 29:07Community and open source impact
- 31:10Closing and Q&A
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