Machine Learning for Personalization
summary
Netflix treats each account as 140 million personalized products, using machine learning to rank catalog items, arrange page layout, pick billboard promotions, and tailor messaging and search. A concrete system selects among multiple box art images for a title (example Stranger Things) and serves the image most predictive of engagement for that profile — teenage cast, horror closeup, or kid-focused shot — and work is underway to fold causality and fairness into those personalization choices.
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chapters (4)
- 0:00Start
- 1:06personalize the imagery
- 1:21remove the image aspect from our recommendation engine
- 2:00use machine learning to personalize
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