The Psychology of Fake News (and What Tech Can Do About It)
summary
Explains that audio synthesis like Project Voco can fabricate voices from seconds of audio and that fake sites during 2016 peak made an estimated $10k–$30k a month by spinning WordPress instances with opposing slants; uses the bike study, System 1/System 2 and The Knowledge Illusion to show why people accept junk; points to concrete tech responses: Perspective API, BuzzFeed’s Outside the Bubble, WSJ Blue Feed Red Feed, and Knight Foundation grants and argues whether they actually nudge behavior.
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chapters (12)
- 0:00Start
- 0:12THE PSYCHOLOGY OF #FAKENEWS
- 5:00THE BUBBLE IS POWERED BY SOCIAL MEDIA
- 7:06COVERAGE IS BASED ON WHAT IS MOST LIKELY TO GET A CLICK
- 10:30THE PSYCHOLOGY OF THE BUBBLE
- 18:03INFORMATION YOU AGREE WITH== STIMULATING
- 18:31INFORMATION THAT IS CHALLENGING == NOT STIMULATING
- 19:51THAT'S HOW THE BUBBLE IS MADE
- 20:23YES, BECAUSE TOOLS REINFORCE THE BEHAVIOR
- 23:44PEOPLE ARE SMART ENOUGH TO KNOW IT'S FAKE
- 27:12THINKING MORE ABOUT PSYCHOLOGY AND BEHAVIOR SURROUNDING THE TECH WE BUILD
- 28:00SUSTAINABLE, LONG- TERM CHANGE TAKES
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