Authenticity Sells: A Better Way to Pitch Cultural Games
summary
Practical step‑by‑step advice for pitching culturally grounded games: a VR dancing prototype built on Peruvian music is showcased at GDC and Gamescom to prove viability; avoid mood‑board dumps and slides that reduce culture to a skin; create different pitch decks per stakeholder and a one‑line cultural elevator pitch; show how culture actually shapes mechanics and the core loop (remove it and the game breaks); keep text short, include market positioning and team credibility, and expect to iterate (three or four deck versions is normal).
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chapters (14)
- 0:00Introduction
- 1:07Cultural games overview
- 4:18Personal experience note
- 10:18Pitching pitfalls
- 17:06True cultural games
- 22:07Representation vs structure
- 27:49Pitch deck tips
- 36:38Culture in mechanics
- 41:36Authenticity and appropriation
- 45:32One-sentence pitch
- 47:17Market language for publishers
- 51:12Pitch deck essentials
- 57:14Culture in every slide
- 57:35Q&A
