Keynote: Earning Incremental Revenue From Audio Ads

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" summary

Panel argues that embedding audio ads into games adds real incremental revenue without interrupting play, citing AudioMob’s SDK, volume detection and audio pass‑back, and optional click banners; Mad Hook reports rapid integration in an open‑world Uber title and recommends capping to 2–3 ads per 10‑minute session. Measured outcomes: U.S. audio CPMs around $10–15 (video $40–100), a word‑puzzle case hit $15 CPM, and listen‑rate/reward redemption serve as primary metrics; creative tips: 15s, localized, sonic branding.

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" chapters (15)

1. 0:00Audio ads in gaming
2. 1:41Panelist introductions
3. 6:18First audio ad experiences
4. 9:50Implementing audio ads
5. 13:43Audio level management
6. 17:15Creative advice for audio ads
7. 22:10Audio ad case studies
8. 26:22AI in audio advertising
9. 29:51Brand safety in audio ads
10. 33:49CPMs: video vs audio
11. 35:12Reach vs addressability
12. 38:24Future of audio ads
13. 41:13Brands switching to audio
14. 44:21Audio ad sector hopes
15. 47:12Closing & Q&A