Grocery Retail in Germany — How Do We Want to Live?
summary
The panel gives concrete numbers and pilots for grocery e‑commerce in Germany: online grocery is about 9% (€44bn) today, 86% of customers shop hybrid and only 3% purely online, and delivery acceptance falls for €40–50 baskets; Germany’s last‑mile coverage is ~38% compared with near‑complete Austria. Logistics pilots include one‑hour live tracking with ~30‑minute accuracy, evening and Sunday delivery slots, Alexa ordering and autonomous delivery tests; GS1/food‑info standardization and trusted product data are named as remaining scaling blockers.
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