HEALTH MADE IN GERMANY: Promising International Markets for Digital Health Solutions
summary
Panelists from NursIT Institute, easyRadiology and Germany Trade & Invest discuss international market opportunities for German digital health products, focusing on export prospects and challenges. They cover concrete areas of digital health technology such as nursing IT solutions and radiology software, and approaches for market entry and export promotion.
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chapters (13)
- 0:00Introduction
- 1:46Export initiative role
- 3:51International market info
- 4:55Challenges and opportunities
- 6:22Easy Radiology
- 10:15Nurse IT Institut
- 13:25Expansion strategies
- 14:29First international markets
- 16:36Business models abroad
- 18:43Resources and scaling
- 20:30Success factors
- 21:36Market exploration trips
- 22:19Summary and outlook
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