Business Strategy - Disconnects with Platform Strategy & What To Do About It?
summary
Platform strategy claims that commoditizing incumbent levers enables new competition — examples: Airbnb deconstructs hotels, Android and Apple shift telecoms from spectrum to data, and AWS starts as an internal service then sells infrastructure widely. Common failures are ignoring ecosystem engagement (Nokia Ovi, Google Health), gatekeeping that blocks critical mass (eBay’s Billpoint), and underestimating trust and governance; Starbucks shows success with roughly one third of payments on its closed app.
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chapters (7)
- 0:00Intro
- 2:01Platforms
- 9:22Flip It!
- 11:113 Fundamental Shifts
- 18:193 Fundamental Disconnects
- 23:40Biggest platform failure is refusal to see the platform play; at traditional orgs
- 26:13Exec Actions
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