Apple SVP Eddy Cue and producer Ben Silverman at Code Media 2017

on YouTube ↗01h 09m

" summary

Apple launches two Apple Music exclusives: Planet of the Apps and Carpool Karaoke, both available across iPhone, iPad, Mac and Apple TV worldwide this spring. Planet stages an escalator 60‑second pitch to four advisor-entrepreneurs, advances to an incubator and a final LightSpeed VC round that was announced as $10M but ends up larger, with the show offering an Apple Music exclusive app+linear experience and optional deep‑dive interactive content; Carpool Karaoke becomes a half‑hour pairing series. Apple Music reports ~20 million subscribers and no ads.

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" chapters (26)

1. 0:00Introduction and partnership
2. 1:11Why Apple Music made a TV show
3. 4:43How Planet of the Apps was born
4. 9:40Preview of Planet of the Apps
5. 12:14How the show works
6. 15:23Why no app reality show before
7. 17:30Apple’s content strategy
8. 19:39Apple Music growth and exclusives
9. 23:15Working with Apple on TV
10. 27:54Apple’s creative freedom
11. 31:01App Store and indie developers
12. 32:26Search ads for apps
13. 34:34Future of TV and advertising
14. 38:07Challenges in TV ecosystem
15. 40:56Apple’s role in podcasting
16. 43:07Voice interfaces and Alexa
17. 44:54Introducing Carpool Karaoke
18. 46:40Carpool Karaoke preview
19. 50:41Q&A begins
20. 51:05Apple’s TV platform ambitions
21. 54:13Content innovation vs. adaptation
22. 56:20Video in Apple Music
23. 58:03Apple’s content portfolio
24. 1:00:30Reality TV and Netflix
25. 1:03:41Apple News and fake news
26. 1:06:08Measuring success