Alex Chehade, Founder of Redefined at ABC Conclave 2024!
summary
Eight years in crypto and after setting up two exchanges and a regulated company in ADGM the founder launches Redefined, a decentralized platform that maps wallets to usernames so users can sign in with Google or Facebook and grant permissioned access. Claims include making DeFi accessible to everyone, shifting value control peer to peer, and unlocking financial freedom; work began around 2016, involved a year of research, and presents a live product focused on simple wallet identity and permission tooling.
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